Twitter Counter buys Qwitter in micro acquisition
UseQwitter.com and TweetSaver.com acquired by TwitterCounter.com
20 APRIL 2011, AMSTERDAM, THE NETHERLANDS
SummaryTwo months after Twitter Counter incorporated Twitaholic, the company does another micro acquistion with UseQwitter. UseQwitter sends you a summary of who stopped following you on Twitter. It is another logical step forward in the competitive field of statistics for Twitter users.
With over 180,000 active users and another 2,000 new users every week acquiring UseQwitter was a logical step for Twitter Counter. Twitter Counter is already tracking detailed statistics for 14 million users. Twitter Counter generates revenue by selling featured spots and premium memberships to clients including big brands like Microsoft, Durex, eBay, Coca Cola and Facebook.
Twitter Counter is an independent, self-funded and profitable company founded by Serial Entrepreneur Boris Veldhuijzen van Zanten in 2008 as part of The Next Web Labs.
With buying UseQwitter the company also incorporates TweetSaver.com, a freemium service for Twitter users to archive their tweets and being able to search through them well beyond what Twitter itself offers.
Both brands were bought in a public online auction for the magical amount of $11,111.
"This is a logical step for us to stay competitive with other services and Twitter itself, when it comes to offering statistics for Twitter users." Boris Veldhuijzen van Zanten, co-founder of Twitter Counter
"We always looked in admiration at UseQwitter. It is a hugely popular Twitter tool and a much requested feature from our current users" Boris Veldhuijzen van Zanten, co-founder of Twitter Counter
"UseQwitter will stay an autonomous brand, but obviously we want users on both ends to benefit so we will look where Twitter Counter and UseQwitter can reinforce each other." Boris Veldhuijzen van Zanten, co-founder of Twitter Counter
"I check on my Twitter Counter stats so many times a day that it scares me. I don't think it's just me that does this because there are only two kinds of Twitter users: those that want more followers and those that are lying." Guy Kawasaki
"Every Twitter user is influential - no matter how many followers he/she may have. Twitter Counter is a great resource that makes it easy to show your number off if you are so inclined. It's great fun and one of my favorite tools." Steve Rubel
Boris Veldhuijzen van Zanten
About Twitter Counter
Twitter Counter is a social analytics company headquartered in Amsterdam, The Netherlands. Based on traffic metrics, it is the leading global stats provider for Twitter accounts, providing free statistics over 350 million Twitter accounts. It is also a top tier Twitter marketing tool providing deep Twitter marketing analytics to brands and agencies.